One of SER National’s principle goals is to empower members of the Latino and other underserved communities by strengthening their individual capabilities. Economic, social, educational, and political empowerment are critical to achieving self-sufficiency. Through a variety of programs and services, SER provides individuals with the necessary tools to become fully empowered. We believe empowerment is an essential characteristic that all persons must possess because these individuals are not just more productive and contributing members of society; they are also more confident of their own abilities.

Economic Empowerment

Obtaining and maintaining gainful employment is critical to a family’s full participation and economic security. That’s why SER National works to build financial capability within families by helping them translate knowledge into behavior. SER’s Economic Empowerment Initiative ensures that the Latino population across the country has easy access to culturally competent, intensive and relevant training and counseling to help families build wealth and economic stability. Financial Capability Training Training includes information on budgeting for life’s large and small events, financial literacy for people of all ages, Credit 101, and education to dispel myths about financial institutions. In partnership with financial service industry leaders, SER National supports practical, user-friendly training programs. SER also provides mortgage counseling and fair housing assistance. Financial Opportunity Centers/Centers For Working Families The Financial Opportunity Centers/Centers for Working Families located at SER affiliates offer critical economic empowerment for families through integrated services. The Local Initiative Support Corporation (LISC) supports the model at some of the SER affiliates. SER integrates three types of services to assist low to moderate income families to achieve financial stability, move up the economic ladder and out of poverty:

  • Workforce Development – Job readiness and job development services
  • Wealth Building – Financial literacy and coaching
  • Access to Income Supports – Benefit and tax credit screening/application assistance; access/referral to free tax preparation

Through the integrated service delivery and financial coaching, SER helps families establish their plans for budging, saving, and building wealth.

SER Mujer

In 2014 SER celebrated its 50th year of service, employment, and redevelopment. SER is implementing a national women’s entrepreneurship program entitled SER Mastering and Understanding Jobs and Entrepreneurship Relationships—SER MUJER—to encourage and support aspiring women entrepreneurs through its affiliates’ one stop operations in Dallas/Ft. Worth, District of Columbia (DC), Fresno, Los Angeles, and Miami. The Coca-Cola Foundation awarded $425,000 to SER-Jobs for Progress National, Inc.,(SER ) for the SER MUJER Program to focus on women’s empowerment in the United States. The organization is continuing to collaborate with the U.S. Small Business Administration and the U.S. Department of Labor to support their work in the entrepreneurial field. Together, these partners are providing financial literacy, job training, entrepreneurship and business development training to women.

In  September 2016, The Coca-Cola Foundation awarded SER once again funding to continue the SER MUJER Program. The program  has helped women with entrepreneurial dreams achieve those dreams. The MUJER in SER MUJER is an acronym for Mastering and Understanding Jobs and Entrepreneurial Relationships. The program provides the opportunity for women to empower themselves via entrepreneurship training and development, with a particular emphasis on Latinas and women of color. The program’s full coursework, offered in traditional workshop settings Dallas/Fort Worth and Los Angeles, is available both online and via a mobile app.

Technology Adoption

SER is committed to closing the digital divide, the term used to describe the segments of society without access to Information Technology and its potential to improve life and livelihood. SER bridges the gap by providing easy access, not only to computers, but also to the knowledge it takes to use them effectively to reach a higher level of education and achievement. Access to technology also helps underserved populations, including people with disabilities, with language acquisition and new delivery methods for learning materials. By providing easy access to technology, SER motivates young people to stay in school and provides opportunities for people of all ages to improve their quality of life and economic future. For more than three decades, SER’s partnership with IBM has brought many innovative programs to the network of SER affiliates so they can better assist their customers. IBM is SER’s oldest and largest supporter, with a total contribution of $15 million in products and services.

Financial Literacy

Learn the Financial Basics | FREE courses provided by SER

SER can help you build healthy habits when it comes to your personal finances. Our courses have the tools and information to help you reach your financial goals, whether you are starting out or starting over.

Financial Basics Courses

  • Budgeting – Get tips and tools for creating a budget that works for you, and learn how to stick to it.
  • Credit – What you need to know about credit — from applying and monitoring to rebuilding and maintaining.
  • Banking & Investing – Explore the basics of banking and learn about different investment choices.
  • Auto Finance – Understand payment options for financing a vehicle and learn about insurance choices.

Courses temporarily not available.

Financial Literacy Class – Colorado

Citizen Preparation

SER helps connect legal permanent residents to their communities through employment, naturalization, and eventual participation in the democratic process. Through citizenship classes, SER helps immigrants move from green-card status to become fully naturalized citizens, thus promoting engaged citizens and communities.

Support Services

  • Adult daycare
  • Senior companion program/foster grandparents
  • Meals on Wheels
  • Onsite daycare for students
  • Head Start/Early Childhood
  • Mental health services
  • Affordable housing

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