One of SER National’s principle goals is to empower members of the Latino and other underserved communities by strengthening their individual capabilities. Economic, social, educational, and political empowerment are critical to achieving self-sufficiency. Through a variety of programs and services, SER provides individuals with the necessary tools to become fully empowered. We believe empowerment is an essential characteristic that all persons must possess because these individuals are not just more productive and contributing members of society; they are also more confident of their own abilities.

Entrepreneurship Program – SER Negocios

SER Negocios is a bilingual/multicultural nationwide entrepreneurship development program targeted towards Black, Latino, and American Indian entrepreneurs. The program provides entrepreneurship, financial literacy, and business development instruction, information, and resources. SER Negocios is available in Spanish and English. The program will be delivered on an online learning platform and in-person workshops.

Entrepreneurship Program – SER MUJER

In 2014, SER implemented a national women’s entrepreneurship program entitled SER Mastering and Understanding Jobs and Entrepreneurship Relationships (SER MUJER) to encourage and support aspiring women entrepreneurs in Dallas/Fort Worth and through its Affiliates Nationwide. The Coca-Cola Foundation in 2016 awarded SER $250,000 to continue operating the SER MUJER Program focusing on women’s empowerment in the United States. The organization is continuing to collaborate with the U.S. Small Business Administration to support their work in the entrepreneurial field. The SER MUJER program provides financial literacy, entrepreneurship and business development training to women.  The program’s full coursework, offered in traditional workshop settings is available both online and via a mobile app.

Economic Empowerment

Obtaining and maintaining gainful employment is critical to a family’s full participation and economic security. That’s why SER National works to build financial capability within families by helping them translate knowledge into behavior. SER’s Economic Empowerment Initiative ensures that the Latino population across the country has easy access to culturally competent, intensive and relevant training and counseling to help families build wealth and economic stability. Financial Capability Training Training includes information on budgeting for life’s large and small events, financial literacy for people of all ages, Credit 101, and education to dispel myths about financial institutions. In partnership with financial service industry leaders, SER National supports practical, user-friendly training programs. SER also provides mortgage counseling and fair housing assistance. Financial Opportunity Centers/Centers For Working Families The Financial Opportunity Centers/Centers for Working Families located at SER affiliates offer critical economic empowerment for families through integrated services. The Local Initiative Support Corporation (LISC) supports the model at some of the SER affiliates. SER integrates three types of services to assist low to moderate income families to achieve financial stability, move up the economic ladder and out of poverty:

  • Workforce Development – Job readiness and job development services
  • Wealth Building – Financial literacy and coaching
  • Access to Income Supports – Benefit and tax credit screening/application assistance; access/referral to free tax preparation

Through the integrated service delivery and financial coaching, SER helps families establish their plans for budging, saving, and building wealth.

Citizen Preparation

SER helps connect legal permanent residents to their communities through employment, naturalization, and eventual participation in the democratic process. Through citizenship classes, SER helps immigrants move from green-card status to become fully naturalized citizens, thus promoting engaged citizens and communities.