What is SER MUJER?

SER MUJER provides the opportunity for Hispanic females to empower themselves via entrepreneurship training and development.

In 2014, SER implemented a national women’s entrepreneurship program entitled SER Mastering and Understanding Jobs and Entrepreneurship Relationships (SER MUJER) to encourage and support aspiring women entrepreneurs in Dallas/Fort Worth and through its Affiliates Nationwide.

SER MUJER provides the opportunity for Hispanic females to empower themselves via entrepreneurship training and development. We do so in a small setting, providing the environment to explore business ideas and the opportunity to put these ideas into action.

The fastest growing entrepreneurial segments in the county are Hispanic and African American women. Minority business ownership brings to our communities increased employment and revenues, but more importantly a sense of pride within our communities. The objective of the SER MUJER program is to identify and develop Hispanic female entrepreneurs whose businesses will be an economic partner in their community.


Businesses Started


Courses Taken



Our Pathways

The program is offered both in a traditional workshop setting including online and mobile app delivery format. This will allow the non-traditional learner who may only be able to access the program after hours. Some individuals may also find a more positive experience by accessing a hybrid of the program: some classroom instruction with online availability. In both cases, qualified program staff are providing case management and follow up to ensure progress is being accomplished by every participant.


One of the keys to enable women to take charge of their professional growth and development is to own and manage their own business.


To be successful, women business owners must ensure they have a strong grasp of marketing fundamentals and marketing strategies that will help ensure continued growth for their enterprise.


Access to financial capital is key to any businesses seeking to grow. From funding expansion to hiring new employees, women require business loans to help their enterprises succeed.


“Equity and Entrepreneurship for Minorities”
Speaker: Tarsha Polk Hearns

“Access to Capital”
Speaker: Martha Victoria Valdez

“Calmly Innovating in Uncertain Times”
Speaker: Dr. Madeleine Wallace

“Seed to Start or Grow Your Business”
Speaker: Nancy Alvarez

“Marketing and Selling to the Federal Government”
Speaker: Nancy Alvarez

Small Business Starter Tool

People Fund: People Fund provides small business loans as well as business assistance and education to people with otherwise limited access to such resources.

Accion: To provide credit and services to small businesses and entrepreneurs who do not have access to loans from commercial sources and to provide leadership and innovation to the micro lending industry. Accion also has volunteer postings, internship postings and job postings.


Community Partners