Who We Are Ser National 12918


Cultivating America’s Greatest Resource: People



A lot has changed since 1964. Arnold Palmer no longer dominates golf. The Beatles will never again have 13 hit records at once. A gallon of gas doesn’t cost 30 cents anymore. And these days, families never gather around the black and white television to watch Sing Along With Mitch.

But there’s one thing that has stood the test of time since 1964, that’s SER National.

Originally called Operation SER, SER-Jobs for Progress National, Inc. started in 1964 as a partnership between the American GI Forum, the League of United Latin American Citizens, the Department of the Navy and the U.S. Department of Labor.President Lyndon B. Johnson thought Operation SER was such a great idea that he included the program in his landmark War on Poverty legislation, and SER opened its first center in Houston, Texas in 1965.

Since its founding over 50 years ago, SER National has fulfilled its promise of transforming lives and communities through education, employment and empowerment. Through its extensive network of world-class grassroots affiliates, SER has grown to serve over one million people each year, positively impacting the lives of pre-school children, youth, high school dropouts, dislocated or otherwise unemployed workers, and seniors.



SER (Service, Employment, and Redevelopment) is a national network of Community Based Organizations(CBO’s) that formulates and advocates initiatives resulting in the increased development and utilization of America’s human resources, with special emphasis on the needs of Hispanics, in the areas of education, training, employment, business and economic opportunity.

SER National aims to develop the capacity of the SER network through the provision of technical assistance, research and planning, program and policy development, and fundraising.


To enable the Hispanic community and other underserved populations, to fully participate in the socio-economic mainstream, achieving equal access and parity in all aspects of American society.


Who is SER National? It depends on who you ask.

If you ask America’s employers who we are, they’ll say we’re the folks who educated and trained some of their best and brightest workers.

If you ask our volunteers, donors and corporate allies, they’ll say we’re their most trusted private nonprofit partner and the ones who make the most of their precious donations of time, money and other assets.

If you ask our network of affiliates, they’ll say we’re their most enthusiastic cheerleaders and their staunchest supporters and the ones with all the answers, technology and resources to help them get the job done right.

And most importantly, if you ask our clients, they’ll say we’re the ones who’ve stood beside them for over 50 years and the ones who have given them the hope and tools they’ve needed to achieve their dreams of education, employment and empowerment.

At SER National, we’re all those things and much more.

Our Supporters