In June 1972, in the urban landscape of Williamsburg, Brooklyn, New York, a small group of community residents embarked on a remarkable journey of determination and purpose. Faced with the daunting challenges of landlord abandonment, the withdrawal
of vital city services, and the scourge of illegal evictions aimed at reshaping the neighborhood’s ethnic fabric, these individuals rallied together under the banner of Los Sures.
“Much of our community’s resilience stems from a shared struggle to nurture what exists today,” says Juan Ramos, Executive Director. “Puerto Ricans, alongside other communities like Dominicans and Mexicans, opened doors and forged bonds. Despite
our diverse origins, unity became our strength. When faced with challenges, we rallied together, fighting for our identity and representation. In time and through initiatives like our community art gallery, we have come to celebrate our heritage, ensuring our
story endures and inspiring the present and future generations,” adds Ramos.
With only a handful of volunteers and minimal staff, they took on the monumental task of rebuilding their beloved Southside community. Their vision was clear: reclaiming control over their housing and future. It was a fight not just for physical buildings but for the very soul of their neighborhood.
“Growing up in a struggling community, I witnessed firsthand the impact of gentrification and the challenges faced by seniors and victims of violence,” recalls Ramos. “Today, my personal experiences drive my commitment to this work. Our organization stands as a beacon of resistance against displacement. Despite our community’s transformation, we refuse to be priced out. We fight
to preserve our presence and advocate for our right to remain in our neighborhood.”
Fast-forward 51 years, and the landscape
of Williamsburg has undergone a profound transformation. What was once an affordable haven has become a magnet for a burgeoning artistic community, driving up rents and leaving longtime residents struggling to make ends meet. In the face
of this gentrification tsunami, Los Sures is a bastion of hope and support for those in need. Ramos expresses gratitude for the vision and actions of earlier advocates. “History grounds us, anchoring our organization and me in this community’s journey,” he states. “Our predecessors’ resilience birthed our existence, providing a foundation of purpose. As torchbearers, we must advance their legacy, fostering resistance and guiding future leaders. We’re entrusted with empowering others and ensuring our community’s
ongoing evolution. It’s a cycle of resilience and progress, a testament to our collective strength,” he adds.
The organization has evolved to meet the changing needs of its community, offering a diverse array of resources and services. From affordable housing and tenant organizing to senior residential and recreation centers, a hydroponic farm, and a local food pantry, Los Sures is a lifeline for countless individuals and families facing economic hardship. At the core of its mission, the Real Estate
Development Department tirelessly acquires and develops low-income housing, breathing new life into neglected buildings. With over 5,000 units rehabilitated and constructed, they pave the way for affordable living, empowering local families to thrive.
Their funding sources, from governmental entities to financial institutions, underscore their dedication to accessible housing.
“Los Sures faces unique challenges as a nonprofit management and development company. We lack the same opportunities as for-profit developers, and maintaining affordable housing becomes increasingly difficult with rising costs. Balancing affordability while covering expenses requires creativity and accessing subsidies for tenants. We’ve learned that offering affordable housing
isn’t enough; wrap-around services are essential. Residents shouldn’t have to choose between basic
needs and housing.”
Meanwhile, the Tenant and Community Organizing Departments form the backbone of grassroots advocacy, rallying residents
around vital issues. From tenants’ rights to civic engagement, these departments foster solidarity, ensuring that the voices of the South Side are heard. Through education and empowerment, they cultivate a sense of ownership and agency within the community.
In tandem, the Social Services Department offers a lifeline to those in need, employing a holistic, community-based approach. From individual case management to crisis intervention, they provide comprehensive support, guiding formerly homeless tenants toward stability. With its innovative Hydroponic Farm, the bustling Los Sures Food Pantry nourishes over 800 individuals monthly, addressing food insecurity at its root.
Amidst this tapestry of support, the Los Sures “David Santiago” Senior Center stands as a vibrant hub of companionship and care. Here, eighty seniors find nourishment for both body and soul daily, enjoying hearty lunches and engaging in social recreation.
“Being recognized by a national organization of committed Latinos is an honor, acknowledging our agency’s efforts to empower our community. It underscores our unity and the importance of sharing opportunities and camaraderie among Latino leaders and organizations. This exchange of information fosters collective progress and strengthens our bonds.”
United in purpose, the departments of Los Sures exemplify the transformative power of community-driven initiatives. Together, they weave a safety net of support, empowering residents to build brighter futures in the heart of Brooklyn’s South Side.
“Looking ahead, the next phase involves welcoming new community members and ensuring our developments cater to their needs,”
says Ramos. “Completing projects like housing 94 low-income senior units with adequate social services is just the beginning. Our efforts in the next years will shape the legacy of Southside United for the next 51 years. Inspiring young leaders ensures our organization’s continued impact and relevance,” he says.