SER National Receives $250,000 Funding for SER MUJER Program from the Coca-Cola Foundation


SER-Jobs for Progress National, Inc. ®

“Cultivating America’s Greatest Resource: People”™

National Headquarters



For Immediate Release                                                             Contact: Roland R. Ramirez



SER-Jobs for Progress National, Inc.

Receives $250,000 Funding for SER MUJER Program from The Coca-Cola Foundation


Irving, Texas, October 25, 2016

The Coca Cola Foundation has awarded SER-Jobs for Progress National, Inc. (SER National), a $250,000 grant to support the SER MUJER women’s entrepreneurship program in Los Angeles, CA and Dallas/Ft. Worth, TX.

SER National founded in 1964 and headquartered in Irving, Texas, is a national non-profit that offers SER MUJER, a national women’s entrepreneurship program which encourages and supports aspiring women.  The program provides financial literacy, entrepreneurship and business development to Hispanic women and other underserved women including veterans and military families.

The SER MUJER program training curriculum is made available online, via mobile app and through traditional workshop setting.

MGM’s Sanders visits SER National’s Board Meeting

MGM’s Sanders visits SER National’s Board Meeting

Left to right: Roger C. Rocha, National LULAC President and SER National Board Chair; Ignacio Salazar, President /CEO SER National; Corey Sanders, Chief Operating Officer, MGM Resorts International; Margaret Moran, Former LULAC President; Magaly Munoz-Mejorado, National Diversity Relations Manager, MGM Resorts International and Hector Flores, Former LULAC President

On October 13, 2016, at SER National’s Board of Directors Meeting in Las Vegas, NV, SER had the honor of a visit from Mr. Corey Sanders, the Chief Operating Officer for MGM Resorts International. Mr. Sanders addressed the SER National Board members and staff during his visit. MGM and SER are working together in a partnership to provide essential services to communities. MGM will continue to support SER in our endeavors.

Latina Equal Pay Day Twitter Storm

Latina Equal Pay Day Twitter Storm — Tuesday, November 1 @ 2:00 pm ET

Latina Equal Pay Day — the day when Latina pay catches up to that of White, non-Hispanic men from the previous year — is being observed on November 1, 2016. More than 50 years after the passage of the Equal Pay Act of 1963, Latinas typically earn only 54 cents for every dollar earned by White, non-Hispanic men and must work nearly 23 months to earn what white men earn in 12 months. Indeed, given that this is the last “Equal Pay Day” observance of the year, Latinas must typically work longer than … everyone. This disparity hurts not only Latinas, but also the families and communities they support. In 2016, this is unacceptable. We need to act now and let everyone know that we support #LatinaEqualPay and we VOTE! Join the #LatinaEqualPay Day Twitter Storm on November 1 at 2:00 pm ET!

WHAT: #LatinaEqualPay Day Twitter Storm

WHEN: Tuesday, November 1 from 2:00 – 3:00 PM ET (1:00 pm CT/12:00 pm MT/11:00 am PT)

WHERE: Twitter, using the primary hashtag #LatinaEqualPay and secondary hashtags #Trabajadoras, #EqualPay and #LatinxEqualPay.

BECOME A CO-SPONSOR: Sign-up to co-sponsor the Twitter Storm at

Current co-sponsors include the Labor Council For Latin American Advancement, National Hispanic Leadership Agenda, AFL-CIO, American Association of University Women, Equal Pay Today!, National Women’s Law Center, Casa de Esperanza, Alianza Nacional de Campesinas, Be Visible, Civic Nation, Equal Rights Advocates, Hispanic Federation, Farmworker Justice, LatinoJustice, Institute for Women’s Policy Research, Labor Project for Working Families, Latino Decisions, Latinos United for Secure Retirement, National Latina Institute for Reproductive Health, MALDEF, Make it Work, MomsRising, MANA, National Partnership for Women and Families, National Domestic Workers Alliance, National Education Association (NEA), Presente, ROC, SAG-AFTRA, National Network to End Domestic Violence, The Latina Circle, and Voto Latino.

SER-Jobs for Progress National, Inc., Announces New Officers

For Immediate Release:

Contact: Roland Ramirez – 469.549.3699

Roger Rocha

Roger C. Rocha, Jr., Named Chairman

Monica Martinez

Monica L. Martinez Named Vice Chair


Irving, Texas, October 17, 2016 – In elections held on Thursday by the Board Directors of SER-Jobs for Progress National, Inc., Roger C. Rocha was named Chairman and Monica L. Martinez was named Vice-Chair. Jose L. Cela, Secretary; Frank Casillas, Treasurer; and Joe R. Campos, Chair Emeritus, remained in their positions. SER National headquartered in Irving, Texas, is a national employment & training non-profit organization with a presence in over 200 communities across the country including Washington, DC and Puerto Rico.
Roger C. Rocha, Jr., is Owner and CEO of Rocha Primary Care, LLC, and currently serves as LULAC National President, President of LULAC Institute and HACR Board Member. He believes in giving back to the community through service, professional excellence and assisting those who wish to continue with their educational dreams. He earned his undergraduate degree in History with a minor in Political Science in 1993 and received his Master’s degree in Business Administration from Texas A&M University in Laredo, Texas in 2010.
Mr. Rocha has received numerous professional recognition awards from AT&T and personal awards from LULAC such as the Texas LULAC Man of the Year in 2000, Veterans Service Advocate, Communitarian and Advocate of Community Service recognition from PPEP, Inc., the LNESC recognition award for Service and Commitment, was recognized as a Paul Harris Fellow by the Laredo Next Generation Rotary Club, The Leadership Award for Community Service from The American GI Forum, the Young Leaders Award from the Island of Puerto Rico, Tejano Achievers Award, The Future of Texas Award by Texas State Representative Richard Pena Raymond and The U.S. State Department’s Distinguished Citizen Diplomat Recognition. Mr. Rocha was appointed to the SER National Board in 2012.
Monica L. Martinez is Senior Vice President, External Affairs, Comerica Bank. She earned her bachelor’s degree in International Business with a focus in Marketing. For her graduate work, she studied Interdisciplinary Technology with a concentration in Business Management at Eastern Michigan University. In addition, she has also earned certificates in Non-Profit Management from Duke University and Corporate Community Relations Management from Boston College and is a graduate of the SMU Management program and is certified in Diversity Management from Cornell.
Martinez actively serves on the board of the Michigan Hispanic Chamber and as Chair of the Michigan Girl Scouts Hispanic Advisory Committee. She has received a number of honors for her work. Most recently, she was honored with the Inaugural Corporate Visionary Award at the DDLM Women’s conference at Michigan State University and named as one of the Top 10 Latina Women in Corporate America by Latino Leaders Magazine. In addition, she has been named as a Latina of Influence by, acknowledged among one of the “One Tough Cookie” honorees recognizing female leaders by the Girls Scouts of Southeastern Michigan and one of the most influential Hispanics in the United State by Hispanic Business Magazine. Ms. Martinez was appointed to the SER National Board in 2010 and during the SER National Board meeting in Las Vegas last week, Ignacio Salazar, President & CEO, confirmed that Ms. Martinez is the first female Vice-Chair from corporate America since the organization was founded in 1964.