SER National Salutes Our Country’s Military Veterans and Their Spirit of Leadership

SER National Salutes Our Country’s Military Veterans and Their Spirit of Leadership

On this Veterans Day, SER National and the SER Network of Affiliates across America honor the courage, dedication, and sacrifices of the millions of veterans who have served the United States throughout its history. Veterans exemplify selflessness and commitment to protecting our freedoms and values. Today, we commemorate their past service and recognize their continued impact as community leaders and contributors to our nation’s progress.

“Veterans are the foundation of our nation’s strength—not just through their service in uniform, but through their ongoing roles as mainstay employees, professionals, mentors, and role models in their communities,” says Ignacio Salazar, President and CEO. “We eagerly encourage and welcome their presence among the more than 1 million program participants we serve annually and help integrate back into the civilian sector. Often, they add as a significant source of their employer’s continued growth and success wherever they go,” adds Salazar.

As of 2023, approximately 18.3 million U.S. veterans are living today, representing a diverse group that includes nearly 2 million women whose share continues to grow in the veteran community. Over 78% of veterans served during wartime, demonstrating an enduring commitment to the defense of our nation. Veterans of the Gulf War era now comprise the largest group, with 7.8 million serving from August 1990 to the present (Pew Research Center, 2023).

The economic contributions of veterans are substantial. Their participation in the workforce bolsters various sectors, with veteran-owned businesses alone contributing significantly to the economy. The Bureau of Labor Statistics indicates that veterans have a higher labor force participation rate than non-veterans and tend to pursue careers in management, professional roles, and public service. These contributions enrich industries and foster innovation and resilience across the U.S. economy (U.S. Bureau of Labor Statistics, 2024).

Then, there are numerous inspiring examples of veterans who have transitioned into public service roles. Tammy Duckworth, a former U.S. Army pilot and double amputee, is a U.S. Senator advocating for military and civilian initiatives. Similarly, Dan Crenshaw, a retired Navy SEAL, represents Texas in the U.S. House of Representatives. The journey of Carlos del Toro, a military veteran who rose to become U.S. Secretary of the Navy, is compelling, too. Each exemplifies how the leadership and discipline forged in military service translate into influential roles that shape national policies.

This Veterans Day, SER National proudly voices its commitment to supporting workforce development and job training programs that empower veterans to thrive post-service. We wholeheartedly unite in gratitude and pledge continued efforts to ensure they find meaningful opportunities and recognition in all aspects of society.

“Let us take this day to acknowledge the sacrifices made by the men and women who have served and continue to serve,” says Salazar. “I encourage all Americans to recognize and support veterans within their families and communities as embodiments of dedication and the principles of this great country. May our future continue to be uplifted and made brighter because of veterans among us,” he adds.

SER National Affiliate: Centro CHA

SER National Affiliate: Centro CHA

Centro CHA is in the heart of Long Beach, California, the second largest city in Los Angeles County. The organization serves a growing Latino population in a coastal community contrasted by multi-million dollar homes with ocean views and nearby neighborhoods where families get by on minimum wage essential jobs. Yet, for both layers of the socio-economic strata, Centro CHA brings hope of change for a city with a storied history of opportunity in the Golden State.

“In Long Beach, there’s a misconception of prosperity,” says Jessica Quintana, Executive Director. “We’re addressing disparities through advocacy groups and coalitions, ensuring voices from historically neglected areas are heard. Our strong resident leadership, including women, men, and youths, advocates for justice and equality, making a tangible difference in City Council and beyond,” she adds.

Established in 1992 and officially incorporated in 1999, Centro CHA has remained steadfast in its mission to uplift the Latino/Hispanic community through social and economic development initiatives. At the core of Centro CHA’s ethos lies a commitment to fostering a thriving community where investments in low-income neighborhoods are prioritized and residents are empowered to lead sustainable lives. Their vision extends beyond more service provision; it encompasses a holistic approach to community development that addresses interconnected housing, education, employment, and civic engagement issues. “We have weathered peaks and valleys, facing unique challenges as a Latino-led organization in Long Beach,” says Quintana. “Proudly, our leadership, vision, and team are focused on uplifting our community, especially during crises like the pandemic. When our Latino community was disproportionately hit by economic downturns and faced hardships, our resilient team ensured that essential services continued despite personal risks. Our dedication remains steadfast in providing economic development and immigration support to our seniors, parents, youths, and children,” says Quintana.

Centro CHA’s future is brighter because of a planned Latino Cultural Center. With $4 million earmarked, the organization is making strides towards its realization, alongside a Mercado for economic empowerment and a hub space for workforce development, signaling a new era of ownership and impact.

Unlike other organizations, Centro CHA’s integrated approach ensures that individuals accessing their services are not limited to a single program. Instead, they are welcomed 9 SER America · Spring 2024into a supportive network offering a myriad of resources tailored to their needs. This commitment to holistic support has earned Centro CHA the trust and respect of its community members, fostering long-term relationships built on mutual understanding and collaboration.

Quintana says none of this progress has been by chance. “Our board’s diverse expertise fortifies Centro CHA’s mission. With a retired city manager offering institutional insights, a union leader bringing resources for advocacy and job creation, and an immigration lawyer ensuring compliance with data, is crucial. Our Latino Economic Impact Report revealed the overlooked contributions of our community, demanding overdue reinvestment,” she adds. legal obligations, our team is robust. As our organization evolves, we seek additional talents to bolster our efforts in economic development and immigration services. Together, we navigate challenges and envision a brighter future for our community.”

Economic inclusion serves as a cornerstone of Centro CHA’s work. Recognizing the Latino community’s systemic barriers, Centro CHA tirelessly advocates for equitable access to resources and opportunities. For them, creating a more just and equitable Long Beach is not just a goal—it’s a moral imperative ingrained in every aspect of their organization.

Quintana said leadership has been vital to the organization’s progress. “We were very strategic in organizing a board aligned with our mission and vision, tapping into the wealth of expertise within our community’s strong leaders, many of whom grew up in Long Beach and rose to executive positions. It’s crucial to have leadership deeply connected to the community’s needs and aspirations,” declares Quintana.

Centro CHA’s impact extends beyond its physical location; it reverberates throughout the city, shaping policies and attitudes toward economic and social justice. Through its team’s dedication and community leaders’ support, Centro CHA envisions a future where unemployment rates plummet, neighborhoods thrive, and every resident can reach their full potential.

“Taking control of our future is exhilarating yet demanding,” Quintana admits. “Yet, for the first time, there’s widespread investment in our community’s needs. Advocacy, backed by data, is crucial. Our Latino Economic Impact Report revealed the overlooked contributions of our community, demanding overdue reinvestment,” she adds.

The economic report isn’t just a compilation of data; it’s the cornerstone upon which Centro CHA designs its strategic programming, filling crucial voids in community services. Similarly, the organization’s dedication extends beyond its walls, as local government agencies and partners eagerly await this vital information to inform their initiatives.

“Addressing youth poverty is one of my imperatives,” says Jessica, who grew up in Long Beach. “Schools lack the necessary pathways, and parental guidance is often limited. Leadership is vital in creating and engaging young minds in economic opportunities. Even above minimum wage, the current economy isn’t sufficient, exacerbating economic disparities among young people.”

Through one-on-one relationships with case managers, youths benefit from a roadmap to success and the keys to unlocking their full potential. Whether preparing paperwork for GED courses or navigating financial aid options, Centro CHA is a steadfast companion on every step of the journey.

Similarly, for over two decades, Centro CHA has stood as a stalwart advocate for immigrant rights in the Greater Long Beach community, with a steadfast commitment to empowering its residents. In a world where immigrant rights are often challenged, Centro CHA is a testament to the power of compassion and collaboration in creating a brighter future for all. “The key lies in vigilance, strategic connections, and clarity about our community’s needs,” vows Quintana.

“Promising relationships with local officials, educational institutions, and state entities signal progress. The pandemic exacerbated existing disparities, demanding innovation and intentional action. We must work together for positive change to prevent further marginalization of the Latino community in Long Beach. We can and must deliver the opportunity of a promising future for all.”

SER National Invites You to Celebrate Hispanic Heritage Month

SER National Invites You to Celebrate Hispanic Heritage Month

As we celebrate Hispanic Heritage Month 2024, we salute the rich legacy and countless contributions that Latinos have made to our nation’s workforce, economy, and cultural vibrancy. This annual celebration, which runs from September 15 to October 15, honors the diverse histories, cultures, and achievements of Hispanic Americans whose influence spans every sector of American life.

“Hispanic Heritage Month is a time to acknowledge Latinos’ remarkable impact in shaping our nation. From the workforce to the arts, education to business, our community continues to enrich America’s tapestry with our hard work, creativity, and resilience,” said Ignacio Salazar, President and CEO of SER National.

Latinos play a significant role daily in many industries, from construction and agriculture to healthcare and education. The SER Network of Affiliates is honored to help shape Latino entrepreneurs, innovators, and cultural leaders who are leaving indelible marks on this country. Our stories are those of determination, perseverance, and success, and they illustrate how diversity strengthens and enriches our nation.

The growth and influence of the Hispanic community have been reflected not only in numbers but also in the profound impact Latinos have made across multiple sectors. Latino artists continue to shine in the world of culture and art, with recent exhibitions and performances drawing attention to the vibrant stories that shape our experiences. From Hollywood to the music charts, Latino voices lead movements and shape narratives that resonate across generations. In education, Latinos advance as leaders and scholars, breaking barriers and lifting future generations to pursue their dreams.

Business, too, is thriving with Latino entrepreneurs, whose start-ups and enterprises contribute immensely to the nation’s economic vitality. The successes of Latino-owned businesses demonstrate the hard work and innovative spirit that fuel growth and opportunity across the U.S.

Hispanic Heritage Month originated in 1968 as Hispanic Heritage Week under President Lyndon B. Johnson. In 1988, President Ronald Reagan expanded it to the month-long observance we celebrate today. This period was chosen because it coincides with the independence anniversaries of many Latin American countries. Over the years, it has grown into an annual national celebration of Latinos’ enduring contributions to the United States.

“America is made stronger by the diversity of its people, and Hispanic Heritage Month is a beautiful reminder of how our differences, when embraced, make this country a more vibrant and resilient place,” Salazar added. “This month is an opportunity to honor the shared values of hard work, community, and family at the heart of the Hispanic experience.”

As we mark this occasion, we invite every American to participate in the celebrations. Hispanic Heritage Month is a time of beauty, joy, and excitement—a time to reflect on the shared values that unite us all as a nation. SER National encourages everyone to embrace the spirit of this month and celebrate the richness of our cultures, knowing that in America, everyone’s voice and contributions genuinely matter.

SER National Says America is Stronger Than Ever

SER National Says America is Stronger Than Ever

As we celebrate Labor Day 2024, SER National honors America’s workforce for its hard work, dedication, and resilience. This year’s national theme, “Strength in Unity: The Workforce That Built America,” reminds us of the incredible contributions of workers nationwide who have shaped our nation into a global leader. Today, we recognize the essential role that workers from diverse backgrounds and women play in driving the economic engine of the United States and look forward to the continued impact of this dynamic community.

“SER National and the SER Network of Affiliates proudly join our nation in acknowledging our country’s dedicated men and women whose labor is making America stronger and more dynamic than ever,” says Ignacio Salazar, President and CEO. “We are a resilient workforce together and globally competitive because of our training and skills in every industry and technology. Continuing to invest in our workforce is to invest in the strength of the United States.”

This year’s theme underscores a vital truth: America’s strength comes from its diversity. Generation after generation, immigrants worldwide, past and present, have come to these shores to pursue the American Dream, bringing skills, determination, and a commitment to building a better future. Today, all communities are integral to this incredible story, contributing to every aspect of American life and industry. As we celebrate Labor Day, we also celebrate the unique spirit of inclusion, innovation, and hard work that defines us as a nation.

The country’s multicultural workforce has been a cornerstone of America’s economic success, representing a significant and growing segment of our nation’s labor force. Latinos, Blacks, and Asians represent an ever-growing segment of the U.S. labor market, projected to exceed 50% by 2060. This growth is a testament to their communities’ work ethic, adaptability, and commitment to excellence across all industries—from healthcare and education to technology and construction.

Moreover, all workers are needed to sustain and expand the U.S. economy. They are the backbone of many critical sectors and drive innovation, productivity, and economic growth—that trend will increase significantly in the coming decades. As the demand for skilled workers continues to rise, especially in high-growth fields like technology, healthcare, and green energy, a well-prepared, trained, and experienced workforce has never been more critical.

The future of America’s prosperity depends on its ability to harness the talents and skills of all its workers. A prepared workforce is necessary and a strategic advantage in the global economy. As we face a forecasted need for millions of new workers in the next few decades, ensuring that we have a workforce that is educated, trained, and ready to meet the demands of tomorrow is crucial. This is why investing in workforce development is investing in America’s future.

“Labor Day gives our country a chance to pause and thank the hard work of generations of Americans for their sweat and sacrifice that has made ours the greatest economy in the world. May we be mindful of the blessing that our strength comes from our daily unity at our places of work, where we find common purpose in our service to others. Congratulations to the hard-working people of the United States and Puerto Rico, and Happy Labor Day.”

SER National Affiliate: Los Sures

SER National Affiliate: Los Sures

In June 1972, in the urban landscape of Williamsburg, Brooklyn, New York, a small group of community residents embarked on a remarkable journey of determination and purpose. Faced with the daunting challenges of landlord abandonment, the withdrawal
of vital city services, and the scourge of illegal evictions aimed at reshaping the neighborhood’s ethnic fabric, these individuals rallied together under the banner of Los Sures.

“Much of our community’s resilience stems from a shared struggle to nurture what exists today,” says Juan Ramos, Executive Director. “Puerto Ricans, alongside other communities like Dominicans and Mexicans, opened doors and forged bonds. Despite
our diverse origins, unity became our strength. When faced with challenges, we rallied together, fighting for our identity and representation. In time and through initiatives like our community art gallery, we have come to celebrate our heritage, ensuring our
story endures and inspiring the present and future generations,” adds Ramos.

With only a handful of volunteers and minimal staff, they took on the monumental task of rebuilding their beloved Southside community. Their vision was clear: reclaiming control over their housing and future. It was a fight not just for physical buildings but for the very soul of their neighborhood.

“Growing up in a struggling community, I witnessed firsthand the impact of gentrification and the challenges faced by seniors and victims of violence,” recalls Ramos. “Today, my personal experiences drive my commitment to this work. Our organization stands as a beacon of resistance against displacement. Despite our community’s transformation, we refuse to be priced out. We fight
to preserve our presence and advocate for our right to remain in our neighborhood.”

Fast-forward 51 years, and the landscape
of Williamsburg has undergone a profound transformation. What was once an affordable haven has become a magnet for a burgeoning artistic community, driving up rents and leaving longtime residents struggling to make ends meet. In the face
of this gentrification tsunami, Los Sures is a bastion of hope and support for those in need. Ramos expresses gratitude for the vision and actions of earlier advocates. “History grounds us, anchoring our organization and me in this community’s journey,” he states. “Our predecessors’ resilience birthed our existence, providing a foundation of purpose. As torchbearers, we must advance their legacy, fostering resistance and guiding future leaders. We’re entrusted with empowering others and ensuring our community’s
ongoing evolution. It’s a cycle of resilience and progress, a testament to our collective strength,” he adds.


The organization has evolved to meet the changing needs of its community, offering a diverse array of resources and services. From affordable housing and tenant organizing to senior residential and recreation centers, a hydroponic farm, and a local food pantry, Los Sures is a lifeline for countless individuals and families facing economic hardship. At the core of its mission, the Real Estate
Development Department tirelessly acquires and develops low-income housing, breathing new life into neglected buildings. With over 5,000 units rehabilitated and constructed, they pave the way for affordable living, empowering local families to thrive.
Their funding sources, from governmental entities to financial institutions, underscore their dedication to accessible housing.


“Los Sures faces unique challenges as a nonprofit management and development company. We lack the same opportunities as for-profit developers, and maintaining affordable housing becomes increasingly difficult with rising costs. Balancing affordability while covering expenses requires creativity and accessing subsidies for tenants. We’ve learned that offering affordable housing
isn’t enough; wrap-around services are essential. Residents shouldn’t have to choose between basic
needs and housing.”

Meanwhile, the Tenant and Community Organizing Departments form the backbone of grassroots advocacy, rallying residents
around vital issues. From tenants’ rights to civic engagement, these departments foster solidarity, ensuring that the voices of the South Side are heard. Through education and empowerment, they cultivate a sense of ownership and agency within the community.


In tandem, the Social Services Department offers a lifeline to those in need, employing a holistic, community-based approach. From individual case management to crisis intervention, they provide comprehensive support, guiding formerly homeless tenants toward stability. With its innovative Hydroponic Farm, the bustling Los Sures Food Pantry nourishes over 800 individuals monthly, addressing food insecurity at its root.


Amidst this tapestry of support, the Los Sures “David Santiago” Senior Center stands as a vibrant hub of companionship and care. Here, eighty seniors find nourishment for both body and soul daily, enjoying hearty lunches and engaging in social recreation.
“Being recognized by a national organization of committed Latinos is an honor, acknowledging our agency’s efforts to empower our community. It underscores our unity and the importance of sharing opportunities and camaraderie among Latino leaders and organizations. This exchange of information fosters collective progress and strengthens our bonds.”


United in purpose, the departments of Los Sures exemplify the transformative power of community-driven initiatives. Together, they weave a safety net of support, empowering residents to build brighter futures in the heart of Brooklyn’s South Side.


“Looking ahead, the next phase involves welcoming new community members and ensuring our developments cater to their needs,”
says Ramos. “Completing projects like housing 94 low-income senior units with adequate social services is just the beginning. Our efforts in the next years will shape the legacy of Southside United for the next 51 years. Inspiring young leaders ensures our organization’s continued impact and relevance,” he says.