SER National Invites You to Celebrate Hispanic Heritage Month
As we celebrate Hispanic Heritage Month 2024, we salute the rich legacy and countless contributions that Latinos have made to our nation’s workforce, economy, and cultural vibrancy. This annual celebration, which runs from September 15 to October 15, honors the diverse histories, cultures, and achievements of Hispanic Americans whose influence spans every sector of American life.
“Hispanic Heritage Month is a time to acknowledge Latinos’ remarkable impact in shaping our nation. From the workforce to the arts, education to business, our community continues to enrich America’s tapestry with our hard work, creativity, and resilience,” said Ignacio Salazar, President and CEO of SER National.
Latinos play a significant role daily in many industries, from construction and agriculture to healthcare and education. The SER Network of Affiliates is honored to help shape Latino entrepreneurs, innovators, and cultural leaders who are leaving indelible marks on this country. Our stories are those of determination, perseverance, and success, and they illustrate how diversity strengthens and enriches our nation.
The growth and influence of the Hispanic community have been reflected not only in numbers but also in the profound impact Latinos have made across multiple sectors. Latino artists continue to shine in the world of culture and art, with recent exhibitions and performances drawing attention to the vibrant stories that shape our experiences. From Hollywood to the music charts, Latino voices lead movements and shape narratives that resonate across generations. In education, Latinos advance as leaders and scholars, breaking barriers and lifting future generations to pursue their dreams.
Business, too, is thriving with Latino entrepreneurs, whose start-ups and enterprises contribute immensely to the nation’s economic vitality. The successes of Latino-owned businesses demonstrate the hard work and innovative spirit that fuel growth and opportunity across the U.S.
Hispanic Heritage Month originated in 1968 as Hispanic Heritage Week under President Lyndon B. Johnson. In 1988, President Ronald Reagan expanded it to the month-long observance we celebrate today. This period was chosen because it coincides with the independence anniversaries of many Latin American countries. Over the years, it has grown into an annual national celebration of Latinos’ enduring contributions to the United States.
“America is made stronger by the diversity of its people, and Hispanic Heritage Month is a beautiful reminder of how our differences, when embraced, make this country a more vibrant and resilient place,” Salazar added. “This month is an opportunity to honor the shared values of hard work, community, and family at the heart of the Hispanic experience.”
As we mark this occasion, we invite every American to participate in the celebrations. Hispanic Heritage Month is a time of beauty, joy, and excitement—a time to reflect on the shared values that unite us all as a nation. SER National encourages everyone to embrace the spirit of this month and celebrate the richness of our cultures, knowing that in America, everyone’s voice and contributions genuinely matter.