On Veterans Day, SER National proudly stands alongside all Americans to salute the brave servicemen and women who have selflessly served in the U.S. Armed Forces. We offer these veterans a simple yet heartfelt thank you and a solemn promise that we will always honor their unwavering courage and spirit.

“SER National and the SER Network of Affiliates champion including veterans in our nation’s workforce because they bring leadership, have a strong work ethic, understand the value of teamwork, possess clear core values, are trained in abilities to work well under stress, and are self-directed and motivated,” notes Ignacio Salazar, President and CEO. “The fact is that veterans strengthen America’s workforce and make it competitive on a global level.”

At SER National, we understand that we are responsible for providing opportunities and support to our veterans. With almost 60 years of experience in workforce training and development, we are committed to helping veterans further their skills, pursue education, obtain certification in new trades or professions, and even start their businesses. Veterans possess invaluable qualities, such as leadership, a strong work ethic, the ability to work well under stress, and self-motivation. These qualities make them an essential asset to our nation’s workforce.

Veterans bring unique experiences and perspectives to the workforce, which enrich our nation’s business landscape. Their ability to collaborate effectively, adapt to changing situations, and perform under pressure is invaluable in various industries. At SER National, we are dedicated to training, hiring, and partnering with veteran-owned firms to harness these strengths and provide veterans with opportunities to succeed in their post-military careers.

Adds Salazar, “It is our privilege and responsibility to make every day the right time to honor our veterans through action. We encourage all Americans to pause and thank veterans for their service and sacrifice. Whether through training, employment, or support for veteran-owned businesses, we can all contribute to making veterans feel welcome and assisting them in reintegrating into civilian life.”

This Veterans Day, let us unite as a nation to recognize the vital skills and talents veterans bring to America’s workforce. SER National and the SER Network of Affiliates, La Familia de SER, stand ready to continue supporting our veterans, ensuring they have the tools and opportunities they need to thrive in their post-military careers. Through this shared commitment, we honor the promise we’ve made to our veterans and their families and acknowledge their invaluable contributions to our country’s economic vitality.