SER National and the SER Network of Affiliates salute the men and women whose service continues to strengthen the nation’s economy and communities.
IRVING, TX — On Veterans Day 2026, SER National joins the nation in honoring the men and women who have worn the uniform of the United States. We also recognize a truth that is too often overlooked: For America’s veterans, service does not end at discharge. It continues every day in our workplaces, businesses, and neighborhoods.
“No matter what challenges our nation faces on any given day, our veterans show up, just as they were trained to do,” said Ignacio Salazar, President and CEO of SER National. “They do not see an obstacle as a reason to stop. They see it as an opportunity to find a solution. That spirit of leadership, discipline, and can-do determination is one of America’s greatest economic assets, and it lives in every workplace fortunate enough to have a veteran on its team.”
Today, 15.7 million veterans live in the United States. They served from World War II to the present, and nearly 3 in 10 served in the post-9/11 era. Women now make up more than 11% of the veteran population.
SER National carries out its commitment to veterans in communities across the country through the SER Network of Affiliates. With more than 200 locations across America and Puerto Rico, the Network serves more than one million people annually. Our Affiliates understand veterans because veterans are part of their own staff. They know the challenges of the transition from military to civilian life, and they know how to help veterans and military families turn their skills and experience into meaningful careers.
“Our Affiliates do this work with heart because, for many of them, it is personal,” Salazar said. “Veterans serve on their teams, and they sit across the table from the veterans who walk through their doors. Every veteran we help find a job, earn a credential, or start a career is a veteran who continues to serve this nation in a new way.”
When they return home, veterans bring with them something no classroom can fully teach. They have led under pressure, made decisions with lives at stake, and accomplished missions with whatever resources were at hand. That training shows up in the civilian economy. Veteran-owned employer businesses employ 3.2 million Americans and generate an estimated $884.5 billion in annual receipts, according to the U.S. Census Bureau.
“On this Veterans Day, a thank-you is just the start,” adds Salazar. “I call on employers, community leaders, and every American to honor our veterans with opportunity. Hire them. Train them. Invest in them. Our veterans have already given this country their best, and they are ready to give more. Let us make sure every one of them has the chance to do so.”